Abstract
The results of this study indicate that simultaneously online customer review (X1) and online customer rating (X2) have a significant effect on purchasing decisions (Y) at Tokopedia. Partially, online customer review (X1) has no effect on purchasing decisions (Y), while online customer rating (X2) has a partial effect on purchasing decisions (Y). The results of this study indicate that simultaneously online customer review (X1) and online customer rating (X2) have a significant effect on purchasing decisions (Y) at Tokopedia. Partially, online customer review (X1) has no effect on purchasing decisions (Y), while online customer rating (X2) has a partial effect on purchasing decisions (Y). Keywords: [Online Customer Review, Online Customer Rating and Purchase Decision]
Cite
CITATION STYLE
Suryani, W., & . L. (2023). Perception of Purchase Decisions at Indonesia Marketplace. International Journal of Research and Review, 10(4), 115–125. https://doi.org/10.52403/ijrr.20230415
Register to see more suggestions
Mendeley helps you to discover research relevant for your work.
