Genre-Based Analysis of American Tourism Brochure

Abstract

The language in tourism brochure can help to construct destination’s image in reader’s mind. In this paper, 35 tourism brochures collected from more than 20 renowned attractions in western America have been selected as the corpus. On basis of English for Special Purpose School’s genre analysis theory, this article makes an attempt to generalize a specific generic structure for tourism brochure with eight moves by utilizing Bhatia’s move-structural model in advertisement as the theoretical framework. In addition, an innovative cross-disciplinary trial has been made to combine genre analysis with the formation process of tourist destination image. Moves and strategies with the communicative purpose of shaping destination image are thereby emphasized. Through organizing the generic feature of American tourism brochure, enlightenment of typical strategies in the discourse production for domestic tourism brochure will be concluded.