Applying the 5W-1H and 4M method to evaluate the content of analyzing the export business organization process: QSA approach

Abstract

The application and evaluation of the process of the implementating export business activities are mandatory requirements for students studying international business. Lecturers (instructors) can evaluate this requirement by evaluating the content of analysing the export business organization process of enterprises by students. The objective of these is to help students apply theory and practice to explain how to set up, organize, implement, and monitor and control operations; strategies, export business plans of enterprises. In addition, it also prepares the groundwork for the opportunity to find suitable jobs for students after graduation. On the other hand, how to evaluate the organization's export activities for students and lecturers is a big question that needs a clear method. So far, there has not been much literature regarding the method of evaluating the content of analyzing the export business organization process. In fact, there are many points of view to evaluate the above content. The article offers a new method that combines the 5W-1H (What, Who, When, Where, Why and How) and 4M (Men - people, Method - method, Machines - equipment, Materials - raw materials) to evaluate the analysis of export business organization processes as presented in practical reports written by students studying international business. The article utilizes the QSA (The qualitative secondary data analysis) approach, as well as the content analysis method and single case study. The implications of the article are twofold: firstly, it provides general guidelines to students on how to better analyze the content of export business organization processes, and secondly, it offers guidance to instructors on how to evaluate students' analyses of the same. Therefore, the use of the 5W1H and 4M methods creates consistency in analyzing the export business activities for both students, mentors, and reviewers for the graduation thesis of students.