The Effect of Location, Product Diversity, and Service Quality of Members Satisfaction at BMT Muamalah Kutoanyar Tulungagung and BMT Nusantara Umat Mandiri Kalidawir Tulungagung

Abstract

This Research is motivated by increansingly fierce competition in Islamic financial institutions, especially BMT. The success or progress of BMT can not be separated from members' satisfaction. The way to create members' satisfaction is by choosing the right institution location, providing a variety of products to suit the needs of members, and providing good service that can fulfill the expectations of members. Members who feel satisfied will have a good impact on BMT. This research uses a quantitative approach and associative research of type. Sampling with probability sampling technique and sampling method with simple random sampling. Total sample in this research were 98 respondents from BMT Muamalah Kutoanyar Tulungagung and 89 respondents from BMT NUsantara UMAT MANDIRI Kalidawir Tulungagung. The data collection method used primary data which was analyzed using multiple linear regression. The result of this research showed: 1) Location has a positive and significant effect on members' satisfaction. 2) Product diversity has a positive and significant effect on members' satisfaction. 3) Service quality has a positive and significant effect on members' satisfaction. 4) Location, product diversity, and service quality simultaneously have a positive and significant effect on member satisfaction