Journal ArticleOPEN ACCESS

Blockchain Technology in Digital Marketing: Exploring Secure and Transparent Ad Campaigns

  • Gupta T
  • Bansal S
International Journal of Science and Research (IJSR) (2021) 10(9) 1737-1744
DOI: 10.21275/sr24213023744
N/ACitations
Citations of this article
13Readers
Mendeley users who have this article in their library.

Abstract

… also no comparative assessments of various blockchain platforms in … Evaluating comparative aspects such as scalability, security, … for using blockchain technology in digital advertising. …

Cite

CITATION STYLE

APA

Gupta, T., & Bansal, S. (2021). Blockchain Technology in Digital Marketing: Exploring Secure and Transparent Ad Campaigns. International Journal of Science and Research (IJSR), 10(9), 1737–1744. https://doi.org/10.21275/sr24213023744

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free