INVESTMENT CLIMATE OF TOURISM INDUSTRY IN CALABARZON: INPUTS TO BUSINESS OPERATIONS INITIATIVES

Abstract

This study will identify the investment climate of tourism in CALABARZON. More specifically: it will assess the quality of investment climate of tourism industry in CALABARZON in terms of macro fundamental, governance and infrastructure; to test if there is significant difference on the assessment of the respondents to quality of investment climate when grouped according to LGU, residents and tourists; to propose a business operations initiative based on the results. The researcher used descriptive method to determine the investment climate and attractiveness of tourism industry in CALABARZON. The questionnaire is one of the major instruments used by the researcher to gather and collect the needed data. Results showed that majority of the respondents belonged to the young age group, female, single, college graduate and has an average income. The tourists, local residents and local government unit all agreed that CALABARZON region is moderately favorable for investment among investors since the climate is good and the competition is healthy. There is significant relationship on the assessment of the respondents to quality of investment with regard to governance. The researcher proposed business operations initiative win order for the tourism industry in CALABARZON region more competitive.