Identifying the Factors Leading to the Globalization of K-Pop

Abstract

This thesis provides a comprehensive analysis of the growing popularity of Korean pop music (K-pop) worldwide in recent years and explores how entertainment companies have employed techniques to influence the global music market through K-pop. These will be useful in comprehending the current state of K-pop globalization and the variables that contribute to globalization. Firstly, the general description and introduction of K-pop. Then the content analysis is used to analyze the factors for K-pop's globalization, including the uniqueness of melody and dance, the commercial cultivation of artists, and the use of social media for marketing and promotion. Through the thesis, it is possible to learn that the success of K-pop is not accidental, but rather the result of internal strategy's ability to anticipate and capitalize on opportunities in the external environment.