Influence diffusion model in text-based communication

Abstract

Business people, especially marketing researchers, are keen to understand peoples' potential sense of value to create fascinating topics stimulating peoples' interest. In this paper, we aim at finding influential people, comments, and terms contributing the discovery of such topics. For this purpose, we propose an Influence Diffusion Model in text-based communication, where the influence of people, comments, and terms are defined as the degree of text-based relevance of messages. We apply this model to Bulletin Board Service(BBS) on the Internet, and present our discoveries on experimental evaluations.