ANALYSIS OF THE INFLUENCE OF TOURIST ATTRACTION ON INTEREST IN VISITING THE BROMO TENGGER SEMERU NATIONAL PARK

Abstract

This study aims to examine and analyze whether tourist attraction affects the Interest in Visiting Bromo Tengger Semeru National Park, besides that this study will also show how much influence tourist attraction has on Interest in Visiting. The research method used by researchers in this study is to use quantitative research methods and sample determination using 10% sampling on 100 respondents who know Bromo Tengger Semeru National Park. This research technique is processed using the SPSS 27 program. Based on the results of the calculation, the coefficient of determination test carried out on the relationship between the independent variable and the dependent variable shows an R² of 0.341. This shows that the independent variable (Visiting Interest) is only able to explain the dependent variable (Attraction) by 34.1% while 65.9% is explained by other variables not included in the model. And the result of the Simple Linear Regression Test is Y =a + b and based on the value of a, b can be entered into the regression line equation, namely Y = 28.792 + 0.322X so that it can be concluded that variable X is considered constant, this will affect the increase in the magnitude of variable Y (Interest in Visiting). Keywords: Tourism Attractions, Interest in Visiting, Tourism, Bromo Tengger Semeru National Park