Inovasi Pemasaran UMKM dengan Teknologi Artificial Intellegence (AI) pada UMKM Desa Warnasari, Kabupaten Bandung

Abstract

The application of AI technology that is currently developing is very helpful in supporting the progress of UMKM in various fields including in marketing. by utilizing AI technology,it can help UMKM that are constrained by product design and online marketing as well as the collection and analysis of consumer data. The use of AI can also provide personalization and recommendations, automate customer service,predict consumer trends and behavior, and optimize adversiting and marketing content. This PkM aims to improve the understanding and skills of UMKM actors in Warnasari Village, Bandung Regency in utillizing AI for ditigal marketing. AI marketing is a method that can facilities marketing activities. By using the concept of artificial intellegence such as machine learning, it can make it easier to reach customer in order to achive marketing goals. Increased sales, customer interaction, and participant satisfaction are also recorded as indicators of the success of the activity. This activity is expected t be the first step in accelarating the digital transformation of UMKM and supporting sustainable local economic growth.