The role of supply chain and product development in sustainable performance, goodwill and firm popularity

Abstract

The objective of the current study was to examine the role of supply chain and product development in sustainable performance, goodwill and firm popularity. Furthermore, the mediating role of product development was also examined. Population of the study was rubber manufacturing companies of Indonesia. In this regard, data were collected from the employees of rubber making companies of Indonesia. 500 questionnaires were used for data collection among the rubber making companies. Data was analyzed through statistical software. Results of the analysis revealed that the supply chain has a major contribution to sustainable performance, goodwill and firm popularity. Increase in the supply chain of rubber manufacturing companies, increases the sustainable performance, goodwill and firm popularity. Moreover, product development also has important contributions to the sustainable performance, goodwill and firm popularity. Supply chain has a positive effect on product development and product development has a positive effect on sustainable performance, goodwill and firm popularity.