Impact of Artificial Intelligence Awareness on Career Competency and Job Performance

Abstract

Undoubtedly, artificial intelligence is projected to replace millions of jobs in the near future. Therefore, understanding employees’ perceptions of artificial intelligence is crucial, as it can influence the direction of artificial intelligence research and development. Our study utilized online questionnaires to gather responses from employees in Tunisia’s industrial sector. We employed explanatory factor analysis, confirmatory factor analysis, path analysis, and bootstrapping. Our results revealed that career competency and job performance are positively correlated. Nevertheless, we found that job performance and artificial intelligence awareness were not statistically correlated. Furthermore, our results showed the absence of a link between artificial intelligence awareness and career competencies. Our study provides insights into employees’ perceptions of the potential benefits of artificial intelligence in improving career competencies and job performance. It also gets managers thinking about artificial intelligence’s positive and negative impacts. Artificial intelligence employee awareness becomes a double-edged sword for businesses, with the potential to impact both the welfare of employees and the investment made by businesses.