Modelling Influential Factors to Pursue Master’s Degree Under Graduates Students

Abstract

Nowadays, jobs requiring a master's degree are rising in today's competitive labor market. In Malaysia, the number of master’s holders are still relatively small. Thus, there is a vital need to look into ways to boost up the number of admission and production of master’s graduates. This study is aimed to identify the main factors (job, self-motivation, financial aid, family) that significantly influence students` intention to pursue a master's degree. The result showed that three variables; job, self-motivation, and family have a significant impact on students` intention to pursue a master’s degree. Findings of this study will be beneficial in terms of decision making and will contribute to the roles that assist the Ministry of Higher education (MOHE) marketers to plan and improve their marketing strategy for recruiting students.