Formation Features of Institutional Space of Economic Agents in Trade in the conditions of Digital Transformation

Abstract

The article considers the formation features of institutional space for economic agents in trade industry in the conditions of digital transformation. This paper examines the features that are manifested in structural shifts in interaction, interrelation, interpenetration of various types of formal and informal institutions; institutions aimed at consumer's decision-making; institutions that determine the success of a trade business. The role of institutional environment as a key element of institutional space is demonstrated in the paper. The authors analyze main stages of institutional space formation in the process of development of institutional trade policy, which to a large extent determine the effectiveness and prospects for the development of economic entities in trade industry.