Impact of Blockchain Technology Development on Industries in the Context of Entrepreneurial, Marketing and Management Perspectives Worldwide

Abstract

Blockchain technology is gaining popularity in various areas of modern life - from logistics to banking - thanks to the automation of processes and solving problems with the trust it brings. The purpose of this study is to reveal how the development of blockchain technology can affect the entrepreneurial, marketing and management activities of industries worldwide. The hypothesis is that in today's dynamic world, the digital transformation and development of technologies and in particular blockchain technologies provide great opportunities for the application of original business models. The article focuses on the capabilities and benefits of these technologies based on the analysis and synthesis of various quantitative and qualitative secondary studies. The results of the research show that the introduction of blockchain technologies has a positive impact on entrepreneurial, marketing and management activities and provides prerequisites for new solutions. The analyzes and conclusions made could help entrepreneurs, managers and marketers to prepare strategically for the introduction of this type of technology in business.