Creative Innovation of Augmented Reality for Promote Sustainable Tourism of Chiang Mai Moat

Abstract

Currently, augmented reality technology has been broadly applied to serve numerous purposes. There is a potential that the application will grow even more rapidly in the future. Augmented reality technology has been raised to assist tourism industry. Thus, this research implemented augmented reality technology to advocate Chiang Mai moat areas by presenting information on nine major temples located around the city's moat in the form of augmented reality demonstration. The assessment result of system efficiency and application satisfaction was in a very good level. Therefore, it can be concluded that the developed application is considered a technological innovation that benefited Chiang Mai moat area's tourism. It provided information on the local tourist attractions in an easy to access augmented reality presentation which prompts more tourists by increasing informative channel that can boost tourism value.