Abstract
A LONGSTANDING assumption in the theory of repeat buying has now been explained by results on consumers' brand switching behaviour first published a few years ago1 together with more recent findings concerning the independence of brand choice and weight of purchasing. © 1973 Nature Publishing Group.
Cite
CITATION STYLE
APA
Goodhardt, G. J., & Chatfield, C. (1973). Gamma distribution in consumer purchasing. Nature, 244(5414), 316. https://doi.org/10.1038/244316a0
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