Cloud services platform based on big data analytics and its application in livestock management and marketing

Abstract

To accelerate the development of the livestock industry, it is important to further enhance the spread of information, improve application ability of information technology, and expand the market for livestock products. According to the actual needs of modern livestock marketing management, this article combined e-commerce with traditional business model to build integrated cloud services platform of modern livestock marketing management, by using network technology, cloud computing technology, database technology and marketing management technology. For livestock enterprises, the platform can intelligently analyze information of livestock products supply and demand, while provide application services, including e-commerce, customer relationship management, inventory management, and agricultural products safety and traceability management, in order to realize online sales of livestock products and direct docking of livestock products with supermarkets. It is advantageous for livestock industry to promote the transformation of traditional to modern, improve management level, enhance the competitiveness, and promote the economic benefits.