The phenomenon of globalization emphasized the economic potential of the international hospitality industry and brought to the forefront several challenges that this sector must address, such us human resource management, marketing management and transcultural communication. Taking into account the fact that the hospitality industry is a component of the services sector, it is considered to be a branch centred on human resource and therefore its employees become part of the supplied product image, providing at the same time the instrumental indicators for designing the organization image. The global context of the hospitality industry, due to its international expansion, requires careful management of human resources, beyond geographical boundaries and workforce diversity issues, which implies that the role of human resource management has evolved from the simply administrative one to that of employee supporter and strategic change partner.
Bergs, Y., & Lub, X. (2020). International Human Resource Management in the Hospitality Industry. In The Routledge Companion To International Hospitality Management (pp. 279–295). Routledge. https://doi.org/10.4324/9780429426834-28