Analysis of the Impact of “Fandom Culture” on the Global Entertainment Industry.

Abstract

Nowadays, in the era of highly developed Internet, a kind of fan circle culture has gradually emerged, which is spreading more and more widely, and will also bring more influence on the new entertainment industry. Fandom economy appears with the development of the idol industry. In view of the rise of fandom culture around the world, this paper analyzes its impact on the global entertainment industry. Fandom culture should have both positive and negative effects on the entertainment industry. On the one hand, these impacts can drive the development of the entire industry and promote the development of economy. On the other hand, it also brings some potential problems. What are the reasons behind these positive and negative effects? How should we view these influences? The main source of these influences is the inseparable and mutually influential relationship between fans and idols. The importance of idols to fans will gradually lead to extreme effects, and the necessity of fans to idols is the same. Once an extreme situation occurs, it will bring unimaginable consequences. Therefore, the relationship between fans and idols is not only related to the emotional value of both sides, but also to the entire entertainment industry.