Proses Pembentukan Perilaku Niat Wisatawan Berkunjung Kembali

Abstract

This study examines the influence on perceived quality, perceived value, revisit intentions, and the mediates on tourist satisfaction. Sample consists of 200 tourists who has intention to revisit to heritage tourism in Bandung, taken by Convenience sampling. The data was colected by survey with questioner method. Structural equation modeling (SEM) technique is statistical method choosen in order to elaborate among of unobserved variables. The results indicate that Perceived quality has a significantly positive effect on perceived value and revisit intention, but has not significantly on tourist satisfaction. Perceived value has a significantly positive effect on tourist satisfaction, and revisit intention. Tourist Satisfaction has a significantly positive effect on behavioral intention.