PERSONAL BRANDING PUTRI DANIZAR SEBAGAI DISC JOCKEY MUDA INDONESIA (Studi Riset Naratif mengenai Personal Branding Putri Danizar Sebagai Disc Jockey Muda Indonesia)

Abstract

Disc Jockey describes a person with expertise in arranging a song or music using disc media. The presence of disc jockey is usually easily found in nightclubs, but the stigma that is present in the community about the work of the middle of the night did not decrease society's growing curiosity fond world phenomenon nightclubs and follow the trail to work as a disc jockey. The proliferation of young disc jockey in Indonesia is now making its own uniqueness. Putri Danizar, a disc jockey aged 19 years who had undergone this profession for more than five years and has delivered many achievements is one of them. Research with a qualitative approach to the narrative research method seeks to determine important events, stories of the conflict and stages of life's journey Putri Danizar in the form of personal branding. The data collectionswas done by in-depth interviews and observation. The results showed Putri Danizar realize the establishment of personal branding herself who is a disc jockey on the experiences starting from a fondness for music as a means of expression itself and the conflicts that happened to herwith the environment. In conclusion, dialectical process that happens to Putri Danizar shows the branding process herself to the profession is practiced.