The Application of Artificial Intelligence in China’s Cross border E-commerce Field

Abstract

With the rapid advancement of technology and profound changes in the economic landscape, artificial intelligence is integrating into the social fabric at an unprecedented speed, greatly promoting a leap in work efficiency and upgrading the quality of life. In particular, the global spread of the COVID-19, instead of curbing the booming trend of China’s cross-border e-commerce, has become a catalyst for its accelerated development, pushed it to the forefront of the global foreign trade arena, and become an indispensable bridge to connect the world market. In this process, the deep integration of artificial intelligence technology has equipped China’s cross-border e-commerce industry with intelligent services, not only optimizing supply chain management, precision marketing, and personalized services, but also greatly improving the efficiency and security of cross-border transactions. This paper attempts to provide some references for the development of China’s cross-border e-commerce market through the impact of COVID-19 on China’s cross-border e-commerce industry, the application of existing AI technology in cross-border e-commerce and its shortcomings.