Description based upon print version of record. This Handbook explores the foundations and methodologies in analysing the important aspects of social media for organisations and consumers. It investigates critical areas concerning communities, culture, communication and content, and considers social media sales.
CITATION STYLE
Hanlon, A., & Tuten, T. (2022). The SAGE Handbook of Social Media Marketing. The SAGE Handbook of Social Media Marketing. SAGE Publications Ltd. https://doi.org/10.4135/9781529782493
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