A Study on the Attitude and Purchase Intention of Consumer Regarding Green Electronics

Abstract

Green Electronics is a concept which is very significant playing an important role towards world’s sustainable development. Markets are expanding and consumers are buying large volumes of goods, the manufacturing as well as usage designs are extensively polluting the world which we live in. The users, manufacturers and also the governments have perceived the price of this particular problem. The R&D department of companies as well as the industries are working hard to evolve an eco-friendly product which would reduce the environmental damage. Products of the companies which can be reprocessed, and owns healthy discarding characteristics are called as green products. Electronics has created a trouble-free existence for humans. There are few elements in electric products which are injurious and bad to the natural environment and humans. This concept focuses on the removal of the poisonous and injurious chemical elements from the green electronics, and reprocessing the electronic gadgets in the end. This study aims to understand the concept of Green Product, Green Electronics and Consumer Behaviour towards it.