Counterflow riding behavior of motorcyclists: The role of moral obligation and variables in the Theory of Planned Behavior

Abstract

Motorcycles are one of the most popular modes of transportation in Indonesia because of their various benefits. However, these benefits are followed by increased traffic violations, one of which is counterflow riding behavior. This study aimed to examine the more consistent relationship among variables relating to The Theory of Planned Behavior, namely attitude, subjective norm, and perceived behavioral control, as well as the variable of moral obligation with counterflow riding behavior. A correlational study was conducted on 151 motorcyclists aged 18 - 64, domiciled in Jabodetabek (Jakarta, Bogor, Depok, Tangerang, and Bekasi), with active driver's licenses, and have done counterflow riding behavior. The results showed that attitude and moral obligation significantly correlated to counterflow riding behavior. Among the two variables, moral obligation is more consistently correlated with counterflow riding behavior than attitude. These findings imply that serious and consistent efforts are needed from law enforcement officials to educate and promote sanctions in curbing the counterflow riding behavior of motorcyclists.