Strategic responses and disclosures in a sporting drugs scandal: The case of the Essendon Football Club

Abstract

This case utilises Oliver’s (1991) framework of strategic responses to institutional processes to provide insights into the actions of an Australian football club faced with a prominent drugs scandal. It analyses public disclosures and statements by senior executives and coaching staff of the club across the period 2012 to 2016 in the face of heavy media attention, as well as narrations and content through its annual reports. A defiance response strategy is identified and characterised using Oliver’s framework. This case study presents lessons on how organisations may deal with these types of scandals, and how actors may alter their strategies to have their best interests served in a public sports scandal.