Malaysian Youth Perception Towards Let’s Get Vaccinated Campaign Conducted by the Malaysian Government on Social Media

Abstract

The goal of the Let's Get Vaccinated Campaign in social media is to provide public awareness and exposure on the importance of taking the vaccine to prevent the spread of Covid-19. For example, a campaign like 'Yakinivaksin' is an awareness campaign aimed at fighting myths and misunderstandings about the COVID-19 vaccine. The objective of this study is to investigate Malaysian Youth perception towards The Let's Get Vaccinated Campaign conducted by the Malaysian Government on social media. This study applied a qualitative method of focus group discussion in order to collect the data from the targeted informants, which were Malaysian Youths. The results show that, although Malaysian Youths have a positive perception towards the Let's Get Vaccinated Campaign conducted by the Malaysian Government on social media, the campaign does not affect the beliefs and behaviour of Malaysian Youths regarding the importance of vaccination.