Journal ArticleOPEN ACCESS

The Postmodern Consumer: An Identity Constructor?

  • Hamouda M
  • Gharbi A
International Journal of Marketing Studies (2013) 5(2)
DOI: 10.5539/ijms.v5n2p41
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Abstract

Current qualitative case study approaches are shaped by paradigm, study design, and selection of methods, and, as a result, case studies in the published literature vary.

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APA

Hamouda, M., & Gharbi, A. (2013). The Postmodern Consumer: An Identity Constructor? International Journal of Marketing Studies, 5(2). https://doi.org/10.5539/ijms.v5n2p41

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