METODE ADVOKASI GREEN CAMPUS UNTIRTA

Abstract

The policy regarding Green Campus has been made a foundation regulation by the Rector of Untirta. Furthermore, Planning related to Green Campus has also been made programs. Integrated communication planning is carried out by Untirta in the Green Campus program. This research uses Advocacy Theory, with Post-Positivism Paradigm, Qualitative Approach, Methods: Case Studies, and Data collection techniques carried out by: Observation, Wawancaea, Documentation Studies and Literature Studies. The results of the study, which discusses analysis, are the first step implemented by Untirta to carry out effective advocacy. As is the first step in every action. Advocacy activities designed to have an impact on public policy begin with the availability of accurate information and an in-depth understanding of existing problems, the communities involved, policies and its existence, organizations and pathways that can be accessed to influence influential public figures and decision makers. So far, Untirta is preparing and analyzing. Criteria and indicators used in measuring sustainability programs in the campus environment include: Setting and Infrastructure (SI) (15%), Energy and Climate Change (EC) (21%), Waste (WS) (18%), Water (WR) (10%), Transportation (TR), (6) Education and Research (ED). All planning and activities are listed on the Green Campus Untirta Website The working area of Green Campus Untirta communication planning is published through: Electronic media industry, printing industry, convergent communication (new media), self-image, education, environment, and community awareness.Evaluation is an advocacy effort. So, advocacy efforts must be evaluated as carefully as possible with other campaign activities. Because advocacy activities often produce partial results. The advocacy team needs to regularly and