Collaborative Filtering Recommendation Algorithm Based on User Attributes and Item Score

Abstract

To solve the problems of cold start and data sparseness existing in traditional collaborative filtering recommendation algorithm, a collaborative filtering recommendation algorithm based on user attributes and item scoring is proposed. Firstly, we improve the credibility of user similarity and explore the potential interests of users, a new user rating similarity calculation method is constructed by introducing confidence, item popularity, and Pearson weighting. Secondly, we construct a user attribute similarity measurement method by introducing cultural distance, age attribute similarity, and user label similarity. Finally, user rating similarity and user attribute similarity are weighted to form a new similarity measurement model. Through simulation comparison between the collaborative filtering recommendation algorithm and the traditional recommendation algorithm, our results show that the collaborative filtering recommendation algorithm can effectively improve the accuracy of recommendations and the diversity of results and effectively alleviate the problem of data sparseness.