Graphic Design and the Role of Motion Graphics in Enriching and Promoting Tourism Advertising

Abstract

Objectives: The study aims to introduce the challenges faced by the reality of designing animated illustrations in advertising for tourism promotion in the Arab world. It explores the interest in designing animated illustrations in the Arab world and the challenges it faces, while seeking positive solutions capable of advancing the design and development of animated illustrations in the region. Methods: This study utilizes a descriptive analytical approach, chosen for its suitability in achieving the study's objectives. Results: The motion graphic industry is complex, requiring careful planning and decision-making on both the economic and technical fronts. It emphasizes the significance of graphic design and its role in motion graphic design, showcasing destinations in a captivating manner that sparks the tourists' desire to experience them in person. The study identifies the various steps involved in motion graphic design, including script writing, storyboarding, graphics, animation, and the creation of scenes for designing animated illustrations in tourism advertising. Furthermore, it focuses on processing these illustrations and presenting them in their final form. Conclusions: The study highlights the necessity for designers to be proficient in all design programs, stay updated with their advancements, and be familiar with their utilization to accurately accomplish their work and enhance the quality of motion graphics design..