Bidding Behavior at the Auction

18Citations
Citations of this article
15Readers
Mendeley users who have this article in their library.
Get full text

Abstract

The outcome of any auction sale is dependent upon a variety of interbehavior dynamics, which are either intensified or diminished according to the number of bidders involved. Two live auctions were studied and significant relationships were found between the number of bidders and bid range, starting bid values, and winning bids. The least competitive bidding occurred with three bidders. When there were four or more bidders, winning bids were likely to exceed starting bids. Strategies for participating in live auctions are discussed. © 2003 Wiley Periodicals, Inc.

Cite

CITATION STYLE

APA

Johns, C. L., & Zaichkowsky, J. L. (2003, April). Bidding Behavior at the Auction. Psychology and Marketing. https://doi.org/10.1002/mar.10075

Register to see more suggestions

Mendeley helps you to discover research relevant for your work.

Already have an account?

Save time finding and organizing research with Mendeley

Sign up for free