Factors Influencing the Technology Acceptance of Mobile Commerce in Malaysia by using the Revised UTAUT Model

Abstract

The purpose of this study is to study positive and negative factors that can substantially explain mobile commerce (m-commerce) acceptance in Malaysia. A technology acceptance model for m-commerce with eights factors is constructed. Data collected from 400 respondents are being tested on the proposed model. Confirmatory factor analysis is performed to test the reliability and validity of the model and structural equation modelling is performed to access the relationship between behavior intention and each factor. The acceptance of m-commerce is influenced by factors including performance expectancy, effort expectancy, social influence, facilitating conditions, Mobility, Personal İnnovation, Perceived Trust and use behavior; while Perceived risk is insignificant in this case The results of this study are useful for m-commerce providers in adapting their m-commerce promotion strategy. This study contributes to the practice by providing a model for m-commerce user technology acceptance, which can be used as the basis for future investigations.