Penggunaan Bahasa Indonesia oleh Generasi Muda Malaysia di Media Sosial dan Dampaknya terhadap Bahasa Melayu: Sebuah Analisis Wacana Kritis

Abstract

In the era of globalization and the development of digital technology, cross-cultural and cross-linguistic interactions are intensifying, particularly among the younger generation. Social media has become a new space for shifting linguistic practices that reflect the dynamics of identity and power. This study aims to analyze the phenomenon of the use of Bahasa Indonesia by Malaysian youth on social media and its impact on Malay through the Critical Discourse Analysis (CDA) approach of Norman Fairclough's model. This study uses a qualitative method with a case study design, which examines data in the form of social media content and news articles related to changes in language use in online interactions of Malaysian youth. The results of the study indicate a significant shift in language use patterns, where Bahasa Indonesia, especially informal and slang varieties, are increasingly used in online communication, replacing the role of Malay in informal contexts. This process is influenced by exposure to social media and cross-border entertainment content, which creates a hybrid form of communication between the two languages. From a CDA perspective, this phenomenon illustrates the power and ideological relationship between Bahasa Indonesia and Malay, where Bahasa Indonesia is considered dominant in the digital realm, while Malay struggles to maintain its identity as the national language. These findings emphasize the need for a language policy that can balance the preservation of Malay with openness to the influence of other languages, and support the development of dynamic linguistic identities in the context of globalization.