Social Media and the Digital Enterprise

Abstract

Over the last decade, the role of social media in enabling the digital enterprise has been rapidly growing. In order for digital enterprises to embrace the opportunities afforded by social media technologies, including the use of social media for both inward- and external-facing communications and collaborations, several issues need to be addressed. The panelists will discuss contemporary issues and potential strategies to help establish a roadmap for social media research in the context of digital enterprises and digital transformation.