Media consumption among Teenagers. New media and Old Stories in Transmedia context

Abstract

The aim of this article is to analyze the media preferences of young people aged between 12 and 18 years old. The starting hypothesis is that the apparent diversity of supply does not entail consumption of alternative media content or without gender bias. A survey of 10 open-ended questions –codified and treated in a quantitative way– to 1538 adolescents (798 females-771 males) was carried out. The results confirm that media content preferences are inserted within a mainstream transmedia, whether produced by the traditional media companies or by the new YouTube media stars. Media fragmentation does not lead to the emergence of alternative consumption, perpetuating the gender gap.