Professional societies making engineering outreach work: Good input results in good output

Abstract

This paper addresses the current and potential impact of the outreach activities that engineering professional societies (and others) offer to children and young adults and describes how to advance the outreach state of the art by using methods and tools that most engineers routinely use in their technical projects but do not typically transfer to an outreach project: research, training, adoption of best practices, and awareness of user needs and culture. Also critical, assessment (establishing goals, identifying outcomes metrics, and evaluating success) is discussed in the companion paper "Outcomes-Based Assessment: Driving Outreach Program Effectiveness" published in this special issue. Specifically, the paper discusses challenges facing professional society outreach efforts; key and proven practices for outreach success, including assessment; and the use of social science research in designing outreach programs. An extensive list of resources available to assist in designing effective engineering outreach is also provided. © 2013 American Society of Civil Engineers.