Abstract
… perception and purchase decision. Based on the study findings, restaurant owners and managers should consider how an outstanding experience, reasonable pricing, product quality, …
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CITATION STYLE
APA
Hossny, M. (2022). Factors Affecting Customers Purchase Decision in Fast Food Restaurants: The Mediating Role of Dissatisfaction and Negative Word of Mouth. Journal of Association of Arab Universities for Tourism and Hospitality, 0(0), 0–0. https://doi.org/10.21608/jaauth.2022.114244.1284
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