The Mediating Effect of Leadership Style in Relationship of Employee Motivation towards Employee Performance for Production Media in Oman

Abstract

Leadership and the different associated styles have an immense impact on how employees perform and grow through motivation. This research aims to explore the leadership style, mediate the relationship between employee motivation towards employee performance in Oman production media. In this descriptive study, the goal has been to discover the pattern of cause and effect, which can predict phenomenon. The area of study focuses on the non-managerial employees in Oman's production media industry (audio & video production). The estimation for data collection from this study is 312. The relationship between the variables was investigated by PLS-SEM. According to the findings, all proposed hypothesis significantly accepted. Academically, this study contributes to the knowledge on employee performance by providing empirical evidence that to improve the performance of the Oman's production media industry. In conclusion, the study framework can be used by adapting the variables that would measure improvement and success of then employee performance.