Humans use compression heuristics to improve the recall of social networks

Abstract

The ability of primates, including humans, to maintain large social networks appears to depend on the ratio of the neocortex to the rest of the brain. However, observed human network size frequently exceeds predictions based on this ratio (e.g., "Dunbar's Number"), implying that human networks are too large to be cognitively managed. Here I show that humans adaptively use compression heuristics to allow larger amounts of social information to be stored in the same brain volume. I find that human adults can remember larger numbers of relationships in greater detail when a network exhibits triadic closure and kin labels than when it does not. These findings help to explain how humans manage large and complex social networks with finite cognitive resources and suggest that many of the unusual properties of human social networks are rooted in the strategies necessary to cope with cognitive limitations.