Collaboration Model in the Development of Halal Tourism in Indonesia: Case Study in Batam City, Riau Islands Province

Abstract

Halal tourism as a new phenomenon in the tourism industry continues to grow along with the increasing number of Muslim tourists throughout the world, in developing halal tourism in Indonesia (case study in Batam City). The research method was carried out using a qualitative descriptive approach, with the technique of determining informants purposively, with the Head of the Department of Tourism and Culture as the Key Informant. The findings show that the collaborative model for developing halal tourism in the city of Batam is PENTAHELIX, where there are five helixes/elements involved, namely government, private sector, community, academics, and mass media. With the collaboration between actors/helix still not being optimal, it creates obstacles in efforts to promote halal tourism. Apart from that it was also found that there is still low human resource competency, there are no regulations governing it, and the lack of business actors managing halal logos. Therefore, the recommendations given are to increase cooperation between actors, increase socialization about halal logos, and increase HR competency. The government’s role in this matter is an important key to promoting and developing halal tourism in the city of Batam, considering that Batam city is one of the cities in the Riau Islands province which is one of the provinces that has become a leading halal tourism destination in Indonesia. Keywords: model, collaboration, development, halal tourism