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Does Malicious Envy of E-WOM Receivers Towards Senders Result in Avoidance of the Recommended Product?

  • Ono M
  • Shimizu R
Japan Marketing Journal (2018) 38(2) 68-78
DOI: 10.7222/marketing.2018.041
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Ono, M., & Shimizu, R. (2018). Does Malicious Envy of E-WOM Receivers Towards Senders Result in Avoidance of the Recommended Product? Japan Marketing Journal, 38(2), 68–78. https://doi.org/10.7222/marketing.2018.041

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