EFFECT OF STRATEGIC MANAGEMENT ON ORGANIZATIONAL PERFORMANCE OF BEACH HOTELS ALONG COASTLINE OF MOMBASA

Abstract

The general objective of this study was to examine the effect of strategic management drivers on organizational performance with special focus on beach hotels along coastline of Mombasa. Specifically the study looked at how organizational learning, ICT, strategic planning and competitive positioning affect organizational performance. The study adopted a descriptive survey design. The target population comprised 88 senior employees working in all beach hotels along coastline of Mombasa. A sample of 72 respondents was obtained using formula proposed by Nassiuma. Data collection was done through the use of closed-ended questionnaires. The data was summarized and tabulated using descriptive measures. Factor analysis was used to identify the underlying factors. Descriptive statistics was used to summarize the results for each of the main variables. Data analysis was done with the help of Statistical Package for Social Science (SPSS) version 23. Descriptive statistics included frequencies distribution, and percentages and mean, while inferential statistical analysis used included correlations, and regression. The study established that behavioral changes is a driving factor on beach hotels performance and that cognitive changes as a result of organizational learning in beach hotels is taken to be a fundamental competitive advantage source. Further, majority of respondents agreed that beach hotels encourage employees to learn new skills continually and to carry out innovative activities. The study concluded that during strategy formulation the hotel involves all stakeholders in the industry and that the hotel conducts constant reviewing of overall plans. Further, it was concluded that the hotel effectively monitors strategic plans and makes use of planning departments . T he study recommended that the beach hotels should automate all integral services so as to improve performance. Finally, the study recommended that the hotel management should carry out competitive positioning strategies to improve hotel performance. Key Words: organizational learning, ICT, strategic planning, competitive positioning, organizational performance CITATION: Mutendera, D. K., & Simbam, F. (2019). Effect of strategic management on organizational performance of beach hotels along coastline of Mombasa. The Strategic Journal of Business & Change Management, 6 (2), 717 –734.