An Experimental Study on Web Interface Design Optimization Based on User Cognitive Load

Abstract

The complexity of information structure in the digital age has resulted in an imbalance between Web interface design and user cognition. Based on the perspective of cognitive load, this study uses two experimental methods, eye-Tracking and user behavior analysis, to explore experiments on two iterations of the DIC (Design Intelligence Center) Cultural and Creative Design Manufacturing Collaborative Innovation Center website, presenting the preliminary validation results are presented to demonstrate its effectiveness. To a certain extent, this experiment has achieved subjective and objective unity in digital interface research, and has improved the visualization and readable presentation of the pages while ensuring the basic functionality and aesthetics, At the same time, it forms a good human-computer interaction experience, providing new design optimization for web interface design, and further improve the scientific and rational design scheme.