A User-Centred Design Support Framework to Develop Aesthetically Pleasing and Sustainable Over-the-Counter Pharmaceutical Packaging

Abstract

Stakeholders consider aesthetics and sustainability as important aspects of over-the-counter pharmaceutical (OTCP) packaging, and studies show that their interests should be represented more. To address this, a framework which supports designers to develop aesthetically pleasing sustainable OTCP packaging was generated, keeping at its core the stakeholders. The requirements were identified, leading to the architecture development and implementation in a prototype tool. Results provide a degree of evidence that the framework contributes to a user-centred design approach for OTCP packaging.