Evaluating academic and media nongovernmental organization partnerships for participatory data gathering

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Abstract

This article discusses participatory methods for data gathering in the context of a partnership between a Swiss-based media development organization, Fondation Hirondelle, and a research team at the University of Sheffield. In 2018–2019, the partnership conducted fieldwork which focused on the impact of radio on women listeners in Niger. The project used participatory methods of data gathering in the form of workshops and focus group discussions (FGDs). The article examines the advantages and limitations of combining the practical experience of international development organizations and the in-depth research capabilities of academia. To triangulate this collaboration and to navigate the limitations of FGDs, the use of workshops is discussed as an important method for providing feedback among the radio practitioners and experts in Niger. The article examines the usefulness of combining these methods and reshaping their application to promote participatory research with radio audiences and practitioners.

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APA

Heywood, E., Ivey, B., & Meuter, S. (2021). Evaluating academic and media nongovernmental organization partnerships for participatory data gathering. International Journal of Market Research, 63(1), 43–57. https://doi.org/10.1177/1470785320948014

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