Innovative Marketing in Fashion E-commerce

Abstract

The purpose of this research is to design a website-based fashion e-commerce information system. This research used a descriptive analysis method. We are going to identify the business needs and design systems that are appropriate. The user interface structure is divided into the User Menu Structure and Admin Menu Structure. The admin enters the data items to be sold through the Product Category Data Input Form page and Product Data Input Form Page. The results of this study are the system can present a Sales report that presents the number of product sales. The features provided on the website that are designed include product search features, account and information security, as well as shipping and payment confirmation. This web-based sales system can be used by sellers to reach a larger market and can facilitate the transaction process.