Theory of Planned Behavior Analysis of Social Distancing during the COVID-19 Pandemic: Focusing on the Intention-Behavior Gap

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Abstract

Background: As COVID-19 continues to spread globally, it is important to understand psychological factors that may influence compliance with social distancing. Purpose: The present study examined whether Theory of Planned Behavior (TPB) constructs were associated with social distancing, with a focus on exploring moderators of the intention-behavior relationship. Methods: Using a longitudinal design, U.S. adults (N = 507) self-reported TPB constructs and social distancing behavior at baseline and 3 months later. Participants were from 48 U.S. States and the District of Columbia and were on average 50.39 years old (SD = 15.32, range = 18-80). The majority were Non-Hispanic White (71.6%), had a bachelor's degree or higher (55.3%), and resided in suburban areas (55.8%). Results: While positive attitudes toward social distancing increased over time (p =. 002), subjective norms weakened (p

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Gibson, L. P., Magnan, R. E., Kramer, E. B., & Bryan, A. D. (2021). Theory of Planned Behavior Analysis of Social Distancing during the COVID-19 Pandemic: Focusing on the Intention-Behavior Gap. Annals of Behavioral Medicine, 55(8), 805–812. https://doi.org/10.1093/abm/kaab041

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