Identification of Factors Influencing Educators Perception of Blended Learning and Triggering Adoption Decisions

Abstract

This study employs theoretical frameworks from the past to determine the factors that drive instructors to adopt blended learning (BL). Using a quantitative approach, the extended Technology Acceptance Model (TAM) was utilized to examine a sample size of 302 instructors from four multi-campus Lebanese universities that offer a business degree. The research findings indicate that ease of use has a positive impact on both attitude and usefulness towards BL. Furthermore, the perceived usefulness of BL positively influences the attitude and intention to use the system. To achieve greater adoption of BL, technical support should be a central component of educators' provision since it has a positive effect on the perceived ease of use. Additionally, subjective norms, such as positive image and usefulness, have a positive influence on educators, as they are influenced by important people in their lives, including their supervisors, as well as by the group's positive image.